King Kong Premieres on Pay Per View May 11th  4/10/06

THREE-TIME ACADEMY AWARD WINNER 'KING KONG' PREMIERES MAY 11 ON DEMAND AND PAY-PER-VIEW

Guerilla-Sized Promotion Includes Peter Jackson Production Diaries Available Exclusively Free On Demand from Participating Cable Operators, Retail Partnership and Sweepstakes with an All-inclusive Trip to New Zealand

Englewood Cliffs, NJ (April 10, 2006) - NBC Universal Cable (NBCUC) brings Oscar-winning motion picture "King Kong, " to on demand (VOD) and pay-per-view (PPV) May 11 with exclusive production diaries, retail partnership and a sweepstakes providing a trip to New Zealand, where the film was shot.

"King Kong," this year's three-time Academy Award winner for Best Sound Editing, Best Sound Mixing and Best Visual Effects was directed by Oscar winning Director, Peter Jackson ("The Lord of the Rings"), who brings his sweeping cinematic vision to this timeless story of love and survival. Oscar nominee Naomi Watts stars as Ann Darrow, a vaudeville actress who finds herself without the means to earn a living. A chance encounter brings her to meet filmmaker Carl Denham (Jack Black) who casts her in his latest movie and screenwriter Jack Driscoll (Oscar winner Adrien Brody). Carl's "moving picture ship" heads out of New York Harbor where they discover an extraordinary lost world and encounter Kong, a gigantic, savage gorilla who is unexpectedly smitten with the leading lady. But it is their mutual empathy and affection that eventually lead to the beast's tragic downfall.

To promote the film's premiere, NBCUC will offer "Peter Jackson's King Kong Production Diaries" exclusively to participating cable operators, which will be made available as a free on demand offering. The diaries will give viewers a rare glimpse into the creation process of this larger-than-life motion picture. Additionally, NBCUC will create a media-rich microsite branded for each affiliates' broadband site. The microsite will include the production diaries, a downloadable PC game demo, a game trailer, game screenshots, MP3s, a photo gallery, a customizable e-card and TV spots that include clips and interviews from the cast and filmmakers.

This guerilla-sized marketing promotion also includes a "Skull Island Adventure Sweepstakes," which offers one lucky winner the chance to follow in King Kong's footsteps with an all-inclusive trip for two to New Zealand where "King Kong" was filmed.

As if the film wasn't big enough, retail partnership includes a "King Kong" tie-in with Casual Male XL, the largest specialty retailer of big and tall men's apparel. With 496 specialty and outlet stores in 44 states, consumers can visit any Casual Male XL store to see if their scratch off game card will grant them prizes such as $10,000 in cash, TV sets, golf clubs, $15,000 worth of Cable of Movie Cash certificates and more.

Check local listings with your cable or satellite provider to find out how to order "King Kong" on VOD and on PPV available in select cable and satellite systems.

NBC Universal Cable distributes and markets film and TV entertainment on PPV and VOD released by Universal Pictures, Focus Features, Rogue Pictures and NBC Universal Television Distribution.

PPV is an entertainment service available via cable and satellite. VOD is an entertainment service available via digital cable, select satellite services and the internet, which allows viewers to watch TV and movies on their terms - by viewing what they want, when they want. With full VCR functionality, VOD allows viewers to stop, pause, rewind and start their favorite programs at any time of the day, all at the touch of a remote control button.