Columbia Pictures Launches RV Pile Up Game  4/24/06

Columbia Pictures Launches the ''RV' Pile-Up' Game; First BlackBerry Game to be Released Worldwide in Conjunction With a Major Motion Picture, 'RV'; 

'RV' Debuting in Theaters April 28, 2006

CULVER CITY, Calif., April 24 /PRNewswire/ -- Columbia Pictures has launched "'RV' Pile-Up," a free game for BlackBerry(R), built to promote the studio's latest family adventure comedy, "RV," starring Robin Williams, due in theaters April 28th 2006.

In the film, an overworked executive, Bob Munro (Robin Williams), persuades his wife and children to give up their Hawaiian vacation for some "family bonding" on a cross-country RV trip.

But it's all a ruse. Bob has other, more career-oriented reasons on his mind than spending quality time with his family in the Rocky Mountains. Through a series of misadventures, including constant run-ins with an overly friendly troupe of full-time RV'ers, Bob inadvertently learns the true meaning of family.

"RV" also stars Jeff Daniels, Cheryl Hines and Kristin Chenoweth. "RV" was directed by Barry Sonnenfeld ("Men in Black"(TM)), written by Geoff Rodkey ("Daddy Day Care") and produced by Lucy Fisher and Douglas Wick ("Stuart Little," "Gladiator"). The executive producers are Bobby Cohen and Ryan Kavanaugh.

"The movie touches on themes of staying connected to both family and, particularly for the main character, to work obligations, by using technology like BlackBerry," said Dwight Caines, executive vice president, worldwide digital marketing, Columbia TriStar Marketing Group. "We thought this game would be a fun way to reflect those concepts in our digital marketing campaign."

The object of the "'RV' Pile-Up" game for BlackBerry is to race across a series of platform-roads, divided into small tiles. As the player's RV zooms across the streets, it leaves a color trail behind. The only way to graduate from one level to the next is to turn every tile red before the allotted time expires. Not only will the terrain and obstacles differ with every new game level, but the driver graduates from one level to the next more quickly by capturing a variety of traffic signs.

The game was developed by REGARD Solutions Corporation (www.regard.com), an innovator in the development of applications for BlackBerry. BlackBerry is developed and manufactured by Research In Motion (RIM).

The "'RV' Pile-Up" game for BlackBerry will be available on the following series of BlackBerry handhelds: BlackBerry 7200 Series(TM), BlackBerry 7500 Series(TM), BlackBerry 7700 Series(TM), BlackBerry 7100 Series(TM) and BlackBerry 8700 Series(TM). It will be offered in six languages: English, Spanish, French, Italian, German and Portuguese.

For more information and to download the "'RV' Pile-Up" game for BlackBerry for free, please visit www.RVPileUp.com.

About Columbia Pictures

Columbia Pictures, part of the Columbia TriStar Motion Picture Group, is a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

SOURCE Columbia Pictures

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