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Batman
Begins Sets Another IMAX Box Office Record 8/16/05
Strong Legs Establish Film as IMAX's Highest Grossing Digitally
Re-Mastered 2D Release
NEW YORK, Aug. 16 /PRNewswire-FirstCall/ - IMAX Corporation and Warner
Bros. Pictures today announced that Batman Begins: The IMAX Experience is
now IMAX's highest grossing digitally re-mastered 2D release, reaching the
milestone in less than nine weeks. With total grosses of $14.5 million on
72 worldwide IMAX screens, it eclipses the record set by The Matrix
Reloaded: The IMAX Experience, which grossed just over $14 million in
twenty-two weeks. For the three day period from Friday, August 12 to
Sunday, August 14 - its eighth weekend of release - Batman Begins: The
IMAX Experience grossed an estimated $203,000 in 51 North American IMAX(R)
theatres, an increase of eight per cent over the prior weekend. The film
has now achieved a cumulative domestic per screen average of nearly
$215,000 and continues to show extraordinary staying power.
"The fact that Batman Begins set this box office record so quickly
and continues to post great results underscores how perfectly suited the
picture is for The IMAX Experience(R)," said IMAX Co-Chairmen and
Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. "This film's
strong performance is a key reason why IMAX's grosses are up considerably
this summer and we're delighted so many moviegoers are exploring the
origins of the Batman legend in IMAX theatres. IMAX continues to further
solidify its position as the place to see the biggest Hollywood event
films in both our unparalleled 2D and IMAX(R) 3D formats."
"IMAX has proven itself as a great distribution platform for our
tentpole films, as once again evidenced by the outstanding results of
Batman Begins: The IMAX Experience," said Dan Fellman, President of
Domestic Distribution at Warner Bros. Pictures.
"We strive to offer moviegoers today's biggest, best and most
exciting blockbusters in IMAX's format and Batman Begins certainly fits
that description," said Greg Foster, Chairman and President of IMAX
Filmed Entertainment. "It's been a pleasure to once again partner
with Warner Bros. Pictures on this fantastic film and we're excited to see
it achieve this noteworthy IMAX box office distinction. We offer our
thanks and congratulations to Warner Bros., Chris Nolan and the entire
Batman Begins filmmaking team."
About IMAX Corporation
Founded in 1967, IMAX Corporation (NASDAQ: IMAX; TSX: IMX) is the
newest distribution platform for Hollywood content and one of the world's
leading entertainment technology companies. IMAX delivers the world's best
cinematic presentations using proprietary IMAX, IMAX 3D, and IMAX(R) DMR
technology. IMAX DMR (Digital Re-mastering) makes it possible for
virtually any 35mm film to be transformed into the unparalleled image and
sound quality of The IMAX Experience. The IMAX brand is recognized
throughout the world for extraordinary and immersive entertainment
experiences. As of June 30, 2005, there were 259 IMAX theatres operating
in more than 36 countries.
IMAX(R), IMAX(R) 3D, IMAX DMR(R) and The IMAX Experience(R) are
trademarks of IMAX Corporation. More information on the Company can be
found at www.imax.com.
This press release contains forward looking statements that are based
on management assumptions and existing information and involve certain
risks and uncertainties which could cause actual results to differ
materially from future results expressed or implied by such forward
looking statements. Important factors that could affect these statements
include the timing of theatre system deliveries, the mix of theatre
systems shipped, the timing of the recognition of revenues and expenses on
film production and distribution agreements, the performance of films, the
viability of new businesses and products, and fluctuations in foreign
currency and in the large format and general commercial exhibition market.
These factors and other risks and uncertainties are discussed in the
Company's Annual Report on Form 10-K for the year ended December 31, 2004
and in the subsequent reports filed by the Company with the Securities and
Exchange Commission.
SOURCE IMAX Corporation
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