The Sisterhood of Traveling Pants Teams Up With Website to Help Girls Self-Esteem

The Sisterhood of the Traveling Pants and beinggirl.com Help Girls Address Self-Esteem, Relationships and Growing Up

CINCINNATI, June 1 /PRNewswire/ -- Procter & Gamble's popular teen website beinggirl.com, along with Herbal Essences(R) and Warner Bros. Pictures, are joining forces to promote the movie The Sisterhood of the Traveling Pants, which hits theaters this week. 

The movie, starring Amber Tamblyn, America Ferrera, Blake Lively and Alexis Bledel, highlights the adventures of four best friends as they experience the angst and celebration of life - topics that are the very essence of beinggirl.com, produced by Always(R) and Tampax(R). The teen website, 'created for girls, by girls', will unveil a sassy new look and attitude in late summer 2005, along with new personalized features that help girls connect with each other and get advice from experts on topics that teens face everyday -- from boys to friendship and fashion. 

The Sisterhood of the Traveling Pants / beinggirl.com promotional partnership will reach girls via a national sweepstakes and 11-city tour. The sweepstakes will be rolled out through beinggirl.com where girls can enter to win prizes, including the chance to win two free trips to the L.A. movie premiere, gift certificates, free movie passes, soundtracks from the movie, t-shirts and more. Meanwhile, the tour will allow girls to meet stars of the movie and obtain movie and beinggirl.com gear. 

"The Sisterhood of the Traveling Pants addresses teen issues that are at the heart of beinggirl.com," said Mary Woods, beinggirl.com Marketing Specialist. "Since we're a site that is created for girls, by girls, we listen to girls and stay in tune with what they connect with and find relevant in their lives. It only makes sense that we would be a promotional partner with Warner Bros., so we can let girls know that this movie and the site are great resources for both entertainment and education and are relevant to any type of girl." 

Beinggirl.com now boasts personalized interactive elements that girls can tailor to their own design, including "Girl 2 Girl Talk," where girls can connect directly with each other, the Private Locker area, a special place to store favorite beinggirl.com content, and the "Create A Date" game where a girl can design the boy of her dreams. In addition, girls can receive style, beauty, and fitness tips from beinggirl.com's partners. Finally, the "Express Yourself" portion provides a creative outlet for girls to showcase their individuality and style through poems, short stories and tales of personal moments.

About The Sisterhood of the Traveling Pants Alcon Entertainment's The Sisterhood of the Traveling Pants, based on Ann Brashares' best-selling novel, is the story of a very special summer in the lives of four lifelong friends. Directed by Emmy Award-nominated Ken Kwapis (Malcolm in the Middle), from a screenplay by Delia Ephron (You've Got Mail) and Elizabeth Chandler (What a Girl Wants), The Sisterhood of the Traveling Pants stars Amber Tamblyn, America Ferrera, Blake Lively and Alexis Bledel as four best friends who are separated for the first time. On a shopping trip, the young women find a pair of thrift-shop jeans that fits each of them perfectly and they decide to use these pants as a way of keeping in touch over the months ahead, each one wearing the jeans for a week to see what luck they bring her before sending them on to the next. Though miles apart, the four friends still experience life, love and loss together in a summer they'll never forget. The Sisterhood of the Traveling Pants also stars Bradley Whitford, Nancy Travis, Rachel Ticotin and Jenna Boyd and is produced by Debra Martin Chase (The Princess Diaries), Denise Di Novi (A Walk to Remember, Catwoman), Andrew A. Kosove and Broderick Johnson (Chasing Liberty). The Sisterhood of the Traveling Pants is set for a June 2005 release.

About Beinggirl.com - Beinggirl.com was originally launched in July of 2000 with the goal of providing a forum for girls to explore their collective interests and receive guidance in choosing the right feminine protection products provided by Tampax and Always at the very start of their cycles. The site has consistently involved health care experts and teens themselves to create an environment encouraging active participation and the desire to return. Beinggirl.com worked closely with a teen advisory board to develop fresh, cutting-edge interactive features, including games and downloads, that today's teens demand, such as the advice section "Ask Iris," which receives more than 3,000 questions each week. In addition, the site's 500,000+ monthly visitors can access the hundreds of articles covering health and puberty topics that provide the site's educational foundation.

About P&G (NYSE: PG) Two billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Bounty(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Actonel(R), Olay(R) and Clairol Nice 'n Easy(R), Head & Shoulders(R), and Wella. The P&G community consists of about 110,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

For more information about the beinggirl.com/The Sisterhood of the Traveling Pants partnership visit http://www.beinggirl.com or http://www.travelingpantsmovie.com.

SOURCE Procter & Gamble