Madagascar Characters Go Wild on LeapFrog's LeapPad Learning System  6/20/05

New Electronic Book Features Hot New Movie Characters To Promote Interactive Learning

EMERYVILLE, Calif., June 20 /PRNewswire-FirstCall/ -- LeapFrog Enterprises, Inc. (NYSE: LF), a leading developer of innovative, technology-based education products, today announced the debut of the interactive Madagascar book for its award-winning LeapPad(R) learning system. Based on DreamWorks' Animation's newly released Madagascar movie, the LeapPad book features the voice of comedic actor Ben Stiller as Alex the Lion from the movie.

"The LeapPad learning system is already in 16 million homes worldwide, so there are many new homes and excited children eagerly awaiting the Madagascar characters to visit them," said Sharon Delman, LeapFrog vice president of marketing. "The undeniable popularity of these new characters will be enjoyed this summer and beyond as they help teach children valuable skills for Kindergarten and first grade."

The LeapPad Madagascar book follows the story of four civilized Central Park Zoo animals that have spent their entire lives in blissful captivity who eventually find themselves marooned on the exotic island of Madagascar. The native New Yorkers must try to survive through a series of learning adventures that help them come to terms with what it truly means to be wild and free.

"We are pleased to be working with LeapFrog again to feature our movie characters in fun and engaging activities through a platform that also helps kids learn and explore," said Kristy Cox, head of publishing for DreamWorks Consumer Products.

New LeapPad Book Joins Extensive Library of Favorite Characters The LeapPad Madagascar book is designed to bring the story and characters to life in a fun and interactive way for children who are in Kindergarten and first grade. While exploring the Madagascar book, children will learn about African animal facts, how to say "hello" and "good-bye" in nine languages, geographical directions, addition and subtraction, geometry, letter sounds, spelling and more. With the addition of the LeapPad book, Madagascar, the LeapPad library now includes more than 60 book titles, including Shrek 2.

The new LeapPad Madagascar book is now available for $14.99 at major retailers nationwide, including Toys "R" Us, Wal-Mart, Target and Kmart.

About LeapFrog

LeapFrog Enterprises, Inc. is a leading designer, developer and marketer of innovative, technology-based learning products and related proprietary content, dedicated to making learning effective and engaging for all ages, at home and in schools, around the world. The company was founded in 1995 and is based in Emeryville, California. LeapFrog has developed a family of learning platforms that come to life with more than 100 interactive software titles, covering important subjects such as phonics, reading, writing, math, music, geography, social studies, spelling, vocabulary and science. In addition, the company has created more than 35 stand-alone educational products for children from birth to 16 years. LeapFrog's award-winning U.S. consumer products are available in six languages at major retailers in more than 25 countries around the world. The LeapFrog SchoolHouse(TM) curriculum programs are currently in more than 80,000 classrooms across the U.S. with over 200 interactive books and over 450 skill cards representing more than 6,000 pages of educational content. LeapFrog SchoolHouse products have won numerous awards from the education industry, including the Golden Lamp Award and Distinguished Achievement Award from the Association of Educational Publishers, the Award of Excellence from Technology & Learning magazine and the Teacher's Choice Award from Learning magazine.

About DreamWorks Animation

DreamWorks Animation SKG (NYSE: DWA) is principally devoted to developing and producing computer-animated, or CG-animated, feature films, as well as consumer products to support the release of its films.

NOTE: LEAPFROG, LEAPPAD, and LEAPFROG SCHOOLHOUSE are trademarks of registered trademarks of LeapFrog Enterprises, Inc.

LeapFrog Enterprises, Inc. Kaplow Communications

SOURCE LeapFrog Enterprises, Inc.

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