Failure to Launch Premiere to Launch MySpace Contest





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Failure to Launch Premiere to Launch MySpace Contest  3/8/06

'Failure to Launch' Premiere to 'Launch' Finalists of Contest Three Stuck-at-Home MySpacers to Attend Tonight's 'Failure to Launch' Premiere - and to Compete for Six Months' Free Rent

HOLLYWOOD, Calif., March 8 /PRNewswire/ -- In anticipation of Paramount Pictures' new movie "Failure to Launch," three people who have yet to move out of their parents' houses will attend the movie's world premiere tonight in New York and have the chance to win free rent for six months.

In "Failure to Launch," Tripp (Matthew McConaughey), 35, has never been able to leave the nest. Now, his desperate parents have had enough. They hire the gorgeous and talented girl of his dreams (Sarah Jessica Parker) to get him to move out of the house.

Between January 15th and February 24th, took nominations from people who just couldn't seem to launch from the nest.

The three finalists -- Thomas Sessa, Kiel James McKivergan, and Kathy Wong -- all win a free trip to tonight's world premiere of "Failure to Launch" in New York City. At the premiere, Bradley Cooper and Justin Bartha, co-stars of "Failure to Launch," will judge which finalist most needs to "launch" his or her life and move out; the winner will receive free rent for six months.

"I've been meaning to move out of my parents' house for a while," said Kiel James McKivergan. "I guess I just needed a little push. I hope I win the six months' rent, but either way, a trip to New York for the film premiere is prize enough."

Amy Powell, Senior Vice President of Interactive Marketing for Paramount Pictures, said, "Paramount is always looking for new and innovative ways to reach young, hip moviegoers, who are so savvy when it comes to marketing. We strive to stay on the cutting edge of interactive marketing; as we move forward, one area we will focus on will be online communities like MySpace. This is a key way for younger moviegoers to discover our movies, embrace them, and share them with their online friends in a seamless and meaningful way. MySpace was a perfect match for 'Failure to Launch.'"

Paramount Pictures Presents a Scott Rudin/Aversano Films production, a Tom Dey film, "Failure to Launch." Directed by Tom Dey, the film is written by Tom J. Astle & Matt Ember. Scott Rudin and Scott Aversano are the producers. Ron Bozman is executive producer. The film stars Matthew McConaughey, Sarah Jessica Parker, Zooey Deschanel, Justin Bartha, Bradley Cooper, Terry Bradshaw, and Kathy Bates.

Paramount Pictures is part of the entertainment operations of Viacom, Inc., one of the world's largest entertainment media companies and a leader in the production, promotion and distribution of entertainment, news, sports and music.

SOURCE Paramount Pictures

-0- 03/08/2006


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