SquarePants Movie "Atlantis SquarePantis" to Debut November 12
SpongeBob Goes Where No Sea-Fearing Creature Has Gone Before... to the
Lost City of Atlantis
In The World Premiere of "Atlantis SquarePantis" - Monday,
November 12 on Nickelodeon
Rock Legend and SpongeBob SquarePants fan David Bowie Guest Stars as
Lord Royal Highness in SpongeBob's First Ever TV Movie, Available on DVD
BURBANK, Calif., Oct. 29 /PRNewswire/ -- The biggest mystery 20,000
leagues beneath the sea is uncovered when SpongeBob and the gang find the
lost city of Atlantis! To celebrate the monumental underwater discovery,
Nickelodeon will blow it out of the water all day long with a SpongeBob
convergent online and on-air event on Monday, November 12 from 9:00 a.m.
to 9:00 p.m. Kicking-off the twelve-hour marathon of kids' favorite
episodes from "Z to A" will be the theatrical film The SpongeBob
Square Pants Movie (9-10:30 a.m.). The event will culminate with the
premiere of SpongeBob's "Atlantis SquarePantis" TV movie guest
starring David Bowie and the "Behind the Pantis - How We Made
Atlantis SquarePantis" special (8-9 p.m.), all times ET/PT. Also
integrated throughout the day, Patchy the Pirate (Tom Kenny) will host his
own talk-show from the bottom of the aquarium at the Atlantis Hotel in the
Bahamas with special guest star Devon Werkheiser of Ned's Declassified
School Survival Guide and navigate viewers through the episodes that kids
voted for online on TurboNick.
"SpongeBob has become somewhat of a celebrity among celebrities.
When you have a rock legend like David Bowie interested in doing a guest
role on the show, there's no question that SpongeBob commands serious star
power," said Marjorie Cohn, Executive Vice President of Original
Programming and Development, Nickelodeon Television. "In fact, David
had so much fun recording his role as Lord Royal Highness, that he called
it "the Holy Grail of animation gigs" on his personal
On Monday, November 12 at 9:00 a.m., the 12-hour marathon begins by
counting down kids' favorite SpongeBob episodes that are represented by
every letter of the alphabet from "Z" to "A." The
specific letter will either be in the episode title or connected to the
episode thematically. The marathon kicks off with The SpongeBob
SquarePants Movie as the letter "Z" is represented by Plan Z in
the movie. Beginning October 15, kids can vote on Turbo Nick.com,
Nickelodeon's broadband player, to select their favorite episode for each
letter of the alphabet. The marathon culminates with the premiere of
SpongeBob's "Atlantis SquarePantis" TV movie, which represents
"A" for Atlantis.
In the TV movie, "Atlantis SquarePantis," (8-8:45 p.m.),
SpongeBob finds the missing half of an ancient medallion believed to be a
relic from the lost city of Atlantis and brings it to the Bikini Bottom
Museum where the other half is on display. The two sides are reunited, and
suddenly a magical van appears that beckons to take SpongeBob, Patrick,
Sandy, Squidward and Mr. Krabs to the legendary city of Atlantis. Each
passenger, along with Plankton who has secretly stowed away in the van's
glove compartment, is eager to experience the many riches the city is
rumored to contain. When the van finally arrives, they are greeted by
Atlantis' king himself, Lord Royal Highness (voiced by David Bowie), who
spares no time in taking the visitors on a tour. Atlantis proves to be
even more wonderful than anyone could have imagined, particularly for
SpongeBob and Patrick who encounter the Oldest Living Bubble. But when a
flash from Patrick's camera causes a mishap, SpongeBob, Patrick, Mr. Krabs,
Sandy and Squidward must run from the Atlantean Guards or find a way to
Immediately following the TV movie (8:45-9 p.m.), Nickelodeon will
premiere it's first-ever Nicktoon behind-the-scenes special, "Behind
the Pantis - How We Made Atlantis SquarePantis." The special delves
into how the TV movie was created, from the initial story pitch, writing,
storyboarding, drawing and animation to the voice recording sessions.
In spirit of "Atlantis SquarePantis," Nicktoons Network will
air water- themed programming on Monday, November 12. Nick.com will also
go "underwater" beginning November 1. Bubbles will take over the
site, each with different point values, or in some cases negative points.
Collecting bubbles will unlock exclusive Nickpoints, Nicktropolis content
and power-ups in the Atlantis game. Kids will also be able to design their
own virtual Bubble Buddies with their screen names attached and some will
even "pop up" on-air the entire week leading up to the marathon.
Nicktropolis will also enable kids to design the room of their dreams
using exclusive assets from the "Atlantis SquarePantis" episode,
only available for a limited time up to the premiere. Certain assets will
only be unlocked by collecting bubbles.
"Atlantis SquarePantis: Bus Rush," Nick.com's new Game of the
Week, will be available on November 8. Players must navigate through the
fabled city of Atlantis and overcome obstacles before running out of fuel.
Additionally, the "Behind the Pantis" special will be available
on TurboNick following its on- air premiere on November 13. Later this
month, Nickelodeon will release SpongeBob's "Atlantis SquarePantis/Atlantis
Treasures" game on its wireless content carrier partners, in addition
to two themed-wallpapers and ringtones. Atlantis-themed clip content will
also be available.
On November 5, Nickelodeon and THQ will release a new videogame,
SpongeBob's Atlantis SquarePantis, for the PlayStation2. In the game, fans
can join SpongeBob, Patrick and the rest of their Bikini Bottom pals as
they uncover the treasures of Atlantis in order to fulfill SpongeBob's
dream of finding the World's Oldest Bubble. Players can control whether
the city brings everything SpongeBob desires, or if Plankton's evil plan
will burst his bubble. SpongeBob video games have had massive success
globally with over 20 million units sold around the world, making it the
number one kid's licensed video game franchise.
On Tuesday, November 13, the SpongeBob SquarePants: Atlantis
SquarePantis DVD will be released by Nickelodeon Home Entertainment and
Paramount Home Entertainment following its on-air premiere. The DVD also
contains behind-the- scenes extras and bonus features including exclusive
footage of Patchy the Pirate.
In support of SpongeBob's Atlantis SquarePantis television event,
Nickelodeon has partnered with first time sponsor Atlantis Resort, which
will host a special SpongeBob SquarePants-themed weekend package for
families, beginning November 5. The weekend includes a sneak preview
screening of the Atlantis SquarePantis TV movie and a custom gift bag.
Packaging, featuring Patchy the Pirate, which will air during the
SpongeBob marathon leading up to the movie premiere were filmed at the
Burger King will also support Nickelodeon's SpongeBob SquarePants:
Atlantis SquarePantis TV movie event with a multi-platform program that
includes the creation of 12 new mythical-themed SpongeBob premiums for
distribution in their Kids Meals. Burger King will also sponsor a
sweepstakes with a grand prize family trip to the Atlantis Resort; as well
as additional prizing that includes the Atlantis SquarePantis DVD and the
THQ Atlantis SquarePantis game for PlayStation2. Dodge and Bandai have
also signed on as on-air sponsors for the SpongeBob TV movie.
Launched in July 1999, SpongeBob SquarePants has since emerged as a pop
culture phenomenon and one of the most popular series in kids' television
history. The series is the number one animated program with Kids 2-11 for
6 consecutive years and the Saturday morning play of the series currently
ranks as the top rated program among Kids 2-11. Approximately 64.5 million
viewers tune into the show each month, including 23.1 million Kids 2-11,
14.4 million Tweens 9-14 and 30.7 million Adults 18+. (Source: Nielsen
Cume Data -July 2007). Adult viewers also continue to tune in and have
increased by 87% since the premiere of the show in July, 1999.
The most widely distributed property in MTV Networks history, SpongeBob
SquarePants is syndicated in 171 markets in 25 languages. SpongeBob
SquarePants is among the top rated kids' shows, across broadcast and
cable, in every major television market around the world.
SpongeBob SquarePants is executive produced by creator Stephen
Hillenburg, who previously worked as a writer, director and creative
director on Nickelodeon's animated series Rocko's Modern Life. Hillenburg
graduated from the California Institute of the Arts with a master's degree
in experimental animation and studied marine biology and art as an
undergraduate. Hillenburg created and executive produced The SpongeBob
SquarePants Movie which hit theaters in November 2004.
Paul Tibbitt served as a director and writer on SpongeBob SquarePants
for its first three seasons and is currently executive producer. He wrote
some of the show's most memorable episodes such as "Ripped
Pants" and "Mermaid Man & Barnacle Boy." Tibbitt was
one of the co-writers and storyboard artists on The SpongeBob SquarePants
Movie. SpongeBob SquarePants is a Nicktoons Production and is produced at
the Nickelodeon Animation Studios in Burbank, CA.
Nickelodeon, in its 28th year, is the number-one entertainment brand
for kids. It has built a diverse, global business by putting kids first in
everything it does. The company includes television programming and
production in the United States and around the world, plus consumer
products, online, recreation, books, magazines and feature films.
Nickelodeon's U.S. television network is seen in more than 96 million
households and has been the number- one-rated basic cable network for 13
consecutive years. Nickelodeon and all related titles, characters and
logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).
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